AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Match 3 Games in the UK
An analysis of the UK's top 5 Match 3 games in Q4 2020 reveals dynamic trends in downloads and user engagement. Sensor Tower data provides insights into the performance of these popular titles.
Match 3 Games Surge in Popularity in Q4 2020: A Sensor Tower Analysis
The final quarter of 2020 saw a significant activity in the Match 3 gaming category in the United Kingdom. Using data from Sensor Tower, we're diving into the performance of the top five Match 3 games during this period.
Project Makeover by Magic Tavern, Inc., although released in mid-November, made a grand entrance with downloads jumping from zero to over 280K in its first week. The game's weekly active users (WAU) also saw an upward trend, starting at 110K and reaching over 300K by the end of December. The revenue followed suit, starting at zero and growing to nearly $270K in the last week of December.
Lion Studios Plus' Match 3D sustained its popularity with a consistent rise in revenue, peaking at around $46K in the last week of December. Downloads also increased, from approximately 40K in late September to 90K by the year's end. The game's WAU showed a positive trajectory, increasing from around 280K to over 420K during the quarter.
Zynga Inc.'s Harry Potter: Puzzles & Spells experienced a steady revenue stream, ending the quarter with around $140K. The game's downloads saw a decline over the period, with a slight uptick to around 26K in the last week. WAU fluctuated, with an initial increase followed by a decrease, finishing slightly lower than the quarter's peak.
Playrix's Homescapes showed resilience in revenue, maintaining over $400K weekly, with a high of around $478K before the year's end. Downloads saw a gradual increase, from about 24K to over 57K. The WAU count for Homescapes remained robust, ending the quarter with over 588K active users.
King's classic, Candy Crush Saga, continued to dominate the chart with impressive revenue figures, peaking at $727K in the week leading up to Christmas. Downloads remained relatively stable, with a notable increase to over 40K in the final two weeks of December. The WAU count for Candy Crush Saga showed a slight increase over the quarter, ending on a high note with over 720K active users.
For more detailed insights and data on the performance of these Match 3 games and others in the market, visit Sensor Tower.
